Denotation - the literal, straight-forward or common sense or meaning of a word or an image. What the word or object is literally. It involves the what?where?who? or what is happening.
Connotation - an idea or a feeling that a word invokes for a person in addition to its' literally or primary meaning; the implication of such ideas or feelings.
Colours
Red - is a very popular colour, which can be found in magazines, it has many connotations such as passion, love, danger, anger and aggression.
Blue - is a calm and peaceful colour, but can also carry negative connotation such as feelings ( sadness, upset). It can also connote truth, wisdom, loyalty, optimism and faith.
Black - is a colour with many negative connotations such as death, danger, darkness and hate. It is a bold and dominant colour which shows confidence.
Orange - is a very bright and happy colour with many positive connotations such as warmth, friendliness and happiness.
Pink - is a calm colour and can take on various different shades, it is very popular in magazines targets at a female audience, as it is a stereotypically 'female' colour.
Green - is a bold colour that has both negative and positive connotations. Brighter green stand out and are more positive signifying beginning and to go, whereas darker green represent jealous, anger and envy.
White - connotes purity and has representations of light goodness, innocence purity, and virgnity. It is considered to be the colour of perfection and cleanliness.
Purple - is another 'girly' colour typically seen in gossip or fashion magazines. It has many positive connotations, such as being kind, loving and compassionate. It is also the colour of royalty.
Semiotics - the theory and study of sings and symbols, especially as elements of language or other systems of communication. A person who studies or practices semiotics is known as a semiotic
No comments:
Post a Comment